3D has made significant progress in science and technology it
has yet to make meaningful inroads in the entertainment arena
--- Will things change in 2009-2010?
is the next innovation for the movie industry." — Jeffrey
Katzenberg, Chief Executive Officer of DreamWorks Animation
3-D is sometimes confused with Anaglyph since it uses colored
filters in the ColorCodeViewer, however the encoding process
is entirely different from the Anaglyph system which is
more than 150 years old. The ColorCode 3-D image appears
essentially as an ordinary color image with a slightly increased
contrast and with distant or sharp edged objects surrounded
by faint haloes of golden and bluish tints. When viewed
through a ColorCode Viewer the haloes disappear, the color
balance is reestablished, and the image is seen in 3-dimensions.
color information is conveyed through the amber filter and
the parallax information - to perceive depth - is conveyed
through the blue filter. The color results are better than
red/cyan or red/blue particularly for flesh tones.
sports fans just settling in to their high-definition television
sets, the National Football League is thinking ahead to 3-D. According
to a recent study by Nielsen, gross sales increased by more than
65% for films exhibited in 3-D (versus traditional film only)
. It now appears that 3D may be the Wave of the Future.
Animation SKG, Inc. (NYSE: DWA) and PepsiCo's SoBe Lifewater announced
in early January, 2009 that they have joined together with Intel
Corporation and NBC to create a first-of-its kind, nationwide
‘Monstrous' 3D event for Super Bowl XLIII. DreamWorks promises
that the 3D quality will be better than ever before using Intel
InTru 3D and ColorCode
3-D, which updates the old red-blue Anaglyph system.
The ColorCode 3D system is a new patented 'cost efficient system'
which gives full color reproduction and works on all display types
(TV, CRT,LCD and LED)
3-D is sometimes confused with Anaglyph since it uses colored
filters in the ColorCodeViewer, however the encoding process is
entirely different from the Anaglyph system which is more than
150 years old. The ColorCode 3-D image appears essentially as
an ordinary color image with a slightly increased contrast and
with distant or sharp edged objects surrounded by faint haloes
of golden and bluish tints. When viewed through a ColorCode Viewer
the haloes disappear, the color balance is reestablished, and
the image is seen in 3-dimensions.
InTru 3D, Intel and DreamWorks Animation are taking that power
up a notch, uniting the best in computer-generated moviemaking
with the latest high-performance processing technologies. Thanks
to the incredible performance of Intel® processors, DreamWorks
Animation artists can fully utilize the newest, state-of-the-art
3D authoring tools to deliver an amazing visual experience with
more immersive storytelling.
are using ColorCode 3-D technology since it is cost efficient
and necessary to use with current TV technology. It is possible
by the end of 2010 there will be enough 3D ready TVs out there
that they use a polarized 3D technology similar to that used in
Panasonic is rumored to be showing a 3D-ready plasma set, and
is reportedly pitching a 3D technology to the Blu-ray Disc Association
in the near future.)
visualization enhances understanding of molecular structure
Molecule in 3D
-- If you have a pair of red-green, red-blue or red-cyan
glasses you can view a large number of molecules using
Jmol which now has Stereoscopic capabilities
Polarized 3D glasses a better choice?
stereoscopic pictures have been around since 1936, when
Edwin H. Land first applied it to motion pictures. The so
called "3-D movie craze" in the years 1952 through 1955
was almost entirely offered in theaters using polarizing
projection and glasses. Only a minute amount of the total
3D films shown in the period used the anaglyph color filter
method. What is new is the use of digital projection, and
also the use of sophisticated IMAX 70mm film projectors,
with very reliable mechanisms. A whole new generation of
3D animation films are beginning to show up in the theaters,
all using some form of polarization. Polarization is
not easily applied to home 3-D broadcast or DVD presentation.
At this point only anaglyph glasses may be used to view
the new HD shows and are beginning to be aired occasionally
by NBC and the Discovery Channel. Source: Wikipedia
in store for 2010?
and Panasonic say they will release home 3-D television systems
in 2010; Mitsubishi and JVC are reported to be working on similar
the Movie in 3D uses RealD
3D cinema technology uses circularly polarized light to produce
stereoscopic images. Circular polarization is preferable to linear
polarization because viewers are able to tilt their head and look
about the theater naturally with no loss of 3D perception. Linear
polarization, on the other hand, requires viewers to keep their
head within a certain degree of tilt for effective 3D perception,
otherwise they can see double or darkened images" source
common complaint with many 3D display systems is that some viewers
may feel nauseous or experience a headache. This effect is more
likely with rapid cuts between scenes with very different depth,
which directors and cutters of 3D movies generally try to avoid.
Polarized 3D systems for movies cause a loss of screen brightness.
The polarization filter in front of the projector blocks half
of the outgoing light, causing an equivalent loss of brightness
on the screen. However, as half of all other ambient and reflected
(i.e., non-polarized) light in the theater is blocked by the polarizing
lenses of the viewer's glasses, there is no loss of contrast between
the screen and its surroundings. The overall effect is that of
wearing a pair of slightly darkened glasses in a standard movie
theater, which could be compensated by using brighter projectors."source
television expected to come to homes in 2010.
at You! NFL Looks at 3-D
-- The Wall Street Journal, Nov. 24, 2008
Films Poised To “See Green” In 2009
News Release: DreamWorks' "Monsters vs. Aliens," PepsiCo's
SoBe Lifewater, Intel and NBC Create 'Monstrous' 3D Super Bowl
TV: Finally Ready for Prime Time?
Opportunities for 3D