Credit 
                  risk 
                  is the risk of loss due to a debtor's non-payment of a loan 
                  or other line of credit (either the principal or interest (coupon) 
                  or both).
                Faced 
                  by lenders to consumers
                 
                  -  
                    
                  
Most lenders 
                  employ their own models (Credit Scorecards) to rank potential 
                  and existing customers according to risk, and then apply appropriate 
                  strategies. With products such as unsecured personal loans or 
                  mortgages, lenders charge a higher price for higher risk customers 
                  and vice versa. With revolving products such as credit cards 
                  and overdrafts, risk is controlled through careful setting of 
                  credit limits. Some products also require security, most commonly 
                  in the form of property.
                Faced 
                  by lenders to business
                Lenders 
                  will trade off the cost/benefits of a loan according to its 
                  risks and the interest charged. But interest rates are not the 
                  only method to compensate for risk. Protective covenants are 
                  written into loan agreements that allow the lender some controls. 
                  These covenants may:
                
                  - limit 
                    the borrower's ability to weaken his balance sheet voluntarily 
                    e.g., by buying back shares, or paying dividends, or borrowing 
                    further.  
                  
- allow 
                    for monitoring the debt requiring audits, and monthly reports 
                     
                  
- allow 
                    the lender to decide when he can recall the loan based on 
                    specific events or when financial ratios like debt/equity, 
                    or interest coverage deteriorate. 
A recent 
                  innovation to protect lenders and bond holders from the danger 
                  of default are credit derivatives, most commonly in the form 
                  of a credit default swap. These financial contracts allow companies 
                  to buy protection against defaults from a third party, the protection 
                  seller. The protection seller receives a periodic fee (the credit 
                  spread) as compensation for the risk it takes, and in return 
                  it agrees to buy the debt should a credit event ("default") 
                  occur.
                Faced 
                  by business
                Companies 
                  carry credit risk when, for example, they do not demand 
                  up-front cash payment for products or services.[1] 
                  By delivering the product or service first and billing the customer 
                  later - if it's a business customer the terms may be quoted 
                  as net 30 - the company is carrying a risk between the delivery 
                  and payment.
                Significant 
                  resources and sophisticated programs are used to analyze and 
                  manage risk. Some companies run a credit risk department whose 
                  job is to assess the financial health of their customers, and 
                  extend credit (or not) accordingly. They may use in house programs 
                  to advise on avoiding, reducing and transferring risk. They 
                  also use third party provided intelligence. Companies like Moody's 
                  and Dun and Bradstreet provide such information for a fee.
                For example, 
                  a distributor selling its products to a troubled retailer may 
                  attempt to lessen credit risk by tightening payment terms to 
                  "net 15", or by actually selling fewer products on credit to 
                  the retailer, or even cutting off credit entirely, and demanding 
                  payment in advance. Such strategies impact sales volume but 
                  reduce exposure to credit risk and subsequent payment defaults.
                Credit risk 
                  is not really manageable for very small companies (i.e., those 
                  with only one or two customers). This makes these companies 
                  very vulnerable to defaults, or even payment delays by their 
                  customers.
                The use 
                  of a collection agency is not really a tool to manage credit 
                  risk; rather, it is an extreme measure closer to a write down 
                  in that the creditor expects a below-agreed return after the 
                  collection agency takes its share (if it is able to get anything 
                  at all).
                Faced 
                  by individuals
                Consumers 
                  may face credit risk in a direct form as depositors at banks 
                  or as investors/lenders. They may also face credit risk when 
                  entering into standard commercial transactions by providing 
                  a deposit to their counterparty, e.g. for a large purchase or 
                  a real estate rental. Employees of any firm also depend on the 
                  firm's ability to pay wages, and are exposed to the credit risk 
                  of their employer.
                In some 
                  cases, governments recognize that an individual's capacity to 
                  evaluate credit risk may be limited, and the risk may reduce 
                  economic efficiency; governments may enact various legal measures 
                  or mechanisms with the intention of protecting consumers against 
                  some of these risks. Bank deposits, notably, are insured in 
                  many countries (to some maximum amount) for individuals, effectively 
                  limiting their credit risk to banks and increasing their willingness 
                  to use the banking system.
                References
                
                  -  Principles for the management 
                    of credit risk from the Bank for International Settlement 
                    
                  - Bluhm, 
                    Christian, Ludger Overbeck, and Christoph Wagner (2002). An 
                    Introduction to Credit Risk Modeling. Chapman & Hall/CRC. 
                    ISBN13 978-1584883265.  
                     
                  
- de 
                    Servigny, Arnaud and Olivier Renault (2004). The Standard 
                    & Poor's Guide to Measuring and Managing Credit Risk. 
                    McGraw-Hill. ISBN13 978-0071417556.  
                     
                  
- Darrell Duffie and Kenneth J. Singleton 
                    (2003). Credit Risk: Pricing, Measurement, and Management. 
                    Princeton University Press. ISBN13 978-0691090467.